How to avoid allergens getting trapped in your fabrics

We all want to be picture perfect, all the time. We live in a world where the standard of beauty has never been higher, so we want to show off an HD beauty in every picture and every time we leave the house. But that’s hard to do when your clothes give you a nasty rash.

While there aren’t really any ways to prevent allergies to a particular fibre, you’d be amazed how many other potential allergens can find themselves on your clothes.

Sticky dirt trapped deep down on your garment’s fibres

Did you know that clothes can carry particulate allergens?

Every day, your clothes collect dirt. When you wash them, most of that dirt is removed, but some particles remain. These particles can then accumulate on your clothes’ fibres, forming a translucent sticky filter. Stuck onto the very fibres of your favourites, this greasy filter attracts more dirt, dulling your clothes and marring their beauty. But it also attracts allergens from the atmosphere.

These allergens bind to micro fibrils that keep them trapped on your fabric’s fibres. Stuck to the greasy filter on the fibres, traditional detergents struggle to remove them, and can even deposit more particles, making things worse.

Ariel Platinum Pure HD Clean uses deep fibre science to remove that dirt and those allergens from your fabrics, leaving them allergen free and HD clean.

Cleaning boosters tackle sticky dirt trapped deep down on your garment’s fibres, while the mild and gentle formula smooths fibres, removing the micro fibrils and resulting in up to 99% removal of particulate allergens.

Ariel Platinum Pure HD Clean Automatic washing powder

Clean and Allergy free

As well as removing 99% of allergens, Ariel Platinum Pure HD Clean also delivers an outstanding clean on tough stains and sticky dirt. Thanks to the Platinum deep fibre science, that sticky filter can be removed from your favourites, returning their definition.

Looking HD sharp and picture perfect while feeling great in your garments is what should cause a reaction, not allergens.