Discover the latest developments in the world of laundry with Ariel! From our latest Ariel Innovations to Ariel product announcements, find out how we're working to make your laundry experience better and more efficient - giving you outstanding stain removal each time.
Ariel Platinum Clean Line-Up: Discover the New Collection
Are you ready to elevate your laundry routine? Ariel's Platinum Clean collection is here to deliver an exceptional cleaning experience.
Combining Ariel's powerful and outstanding clean with innovative technologies, our Platinum Clean Powder and Platinum Clean Gel are designed to tackle even your most demanding cleaning challenges. From stubborn sweat and odours to everyday dirt, Ariel's scientists have developed the Ariel Platinum Clean formulations to ensure your clothes are impeccably clean and fresh, wash after wash.

Liquid vs Powder: Which Detergent Technology is Right for You?
Choosing laundry detergent can be tricky. Should you reach for powder, liquid or a POD? The best choice depends on the type of laundry you wash, the level of soiling, your washing machine and how you prefer to measure and use detergent. Understanding liquid vs powder detergent can help you choose a format that suits your everyday laundry routine while delivering effective cleaning.
